How Heavy Hitters Avoid Rejection Working MLM Leads
By Ed Forteau
�But, these people are telling me NO and I don�t like the way
that feels,� he told me.
�The same rejection, real or imagined, that make some people $10,000
per month in this industry will cause others to abandon their dreams,� I
replied.
In the MLM industry, you see the heavy hitters who know how to work MLM leads
flourish no matter if the industry is up, down or flat. Why? What do they know
that the masses buying MLM leads don�t know? How are they able to quickly
and easily get through enough leads and find the right people to give them a
$10,000+ per month lifestyle?
There�s a quote I use in our seminars, �The fire that burns one
person warms another�.
Heavy hitters know how to get warmed and not burned in working MLM leads.
First, a couple of facts.
FACT #1 � MLM lead quality has steadily gone down over the last 10
years.
FACT #2 � The quantity of leads has risen and well the as the number
of MLM lead companies.
Fact #3 � MLM lead lists are sold over and over again. The people you
call have heard their phone ring many times from these lists!
Being at the junction of these three facts is needlessly hurting tens of
thousands of well intentioned MLMr�s.
Our survey of top MLM lead list buyers who make full-time incomes has
revealed three critical points.
Critical point #1 � A manual phone sort after an internet automated
sort is no longer enough. You used to be able to ask someone 3-4 qualifying
questions and determine who you should take through your information process.
Not anymore. Now the numbers you need take through most systems are three to
four times what they were just a few years ago.
Critical point #2 � Heavy hitters tell us rejection never feels like
rejection if it�s from someone who truly can be successful in MLM. It the
prospect is truly high quality, they�ll take a serious look at your
opportunity in a business-like fashion. That is a good feeling. This is opposite
of the millions of tire kickers and wannabees filling out lead inquiry forms as
you read this. These low quality prospects drain the life blood out of you. That
kind of rejection is blood curdling.
Critical point #3 � Successful heavy hitters look at time management
differently. They are using the 80/20 rule to their advantage. How? By getting
in a position to only get rejected by capable prospects. Knowing low quality
prospects can�t move their business forward, they continually seek ways
to only talk to higher probable prospects.
Capable prospects who are also looking are the people you need to build a
strong six-figure income. Capable means they have the ability to build a
business. They�ll have a bigger warm circle of influence, better people
skills, ability to inspire and lead a group, stay on auto-ship longer, buy a
sufficient number of MLM leads every month, and they�ll enter your
opportunity at higher levels. Any MLM lead list contains about 23% of what we
call these �top tier� prospects.
Looking means they�re ready to take action immediately after
they�ve been through your information process. Frustration is talking to
or sponsoring someone who is looking but NOT capable.
Here lies the big problem in the industry. MLM lead list brokers only tell
you who�s looking. The process of optimizing MLM leads tells you
who�s probable of being successful.
We�ve noticed heavy hitters have been the early adopters of MLM lead
optimization.
Because they are time conscious and want to only be softly rejected by
capable people, they�re only calling 20-25% of their MLM lead lists.
They�re focusing 80% of their time on capable and looking prospects.
The time they�re saving by not prospecting and working with the wrong
prospects is spent with the family, traveling and enjoying their MLM lifestyle.
About the Author
Ed Forteau is the Co-Founder of (http://www.OptimizedMLMLeads.com) His is the
only company in the MLM lead list industry which optimizes MLM lists to pinpoint
the prospects most probable of being capable.
Wahm
Search Engine - this is the best place to generate your own
free mlm leads. You can have your own one page website devoted
to your specific business for just a one time setup fee of
$29.95. Your ad will be PERMANENT as long as you run that
business. Your ad page will have its own free lead generating
email form. These leads are YOURS ALONE. They are not sold to
anyone else and they are delivered to your email the same day as
received. If you have a company generated website you could use
your ad page to tell people more about yourself or for any
reason you like. Why wait? Come
on in!
There are plenty of places on the web to get free MLM
leads, usually offered as samples from assorted lead generation
companies.
More
On MLM Lead Generation
By
Michael Lemm
FreedomFire Communications
A few more brief comments on MLM lead generation....
1. The quality of the lead source is only one
factor.....important but not as much a contibutor as
"you". You are the determiner of the real success with
any lead source. That's why peoples experiences vary so much.
2. Success with leads is most about numbers, time, &
"you". Sufficient numbers, followed consistently over
time (minimum of 6 months), & applying a disciplined method
of follow-up will show results with most any lead source.
3. A quality generic lead source is a good thing (must be
pre-qualified, 48 hrs old or less, non-shared, & exclusive
to warrant quality label). Company generated specific leads are
a better "good thing". Generating quality leads
yourself is the best "good thing". Doing all 3 is the
"really best good thing". Everything else is a waste.
I'm sorry but comments like "I tried a batch & they
didn't work" (insufficient numbers &
time)....."they sucked" (absent detail on your
contact/follow-up method, numbers & time).....etc. don't
really support a position very well.
Understand that there really are only a very few legit quality
lead sources (private generators not available to general
public) that all the quality leads programs use to some extent.
Plus the quality leads programs will also generate their own
leads too as a major part of their "program".....AND
give you the ability to do the same thing. So actually there's
not a lot of difference between the top lead programs....and
there are very few of them.
The others are just knock offs buying the leads from wherever
they can get them at the lowest cost possible....and/or creating
their own co-registration leads (folks who "sign-up"
for some kind of a freebie or a contest) then reselling them to
you.....pure junk.
Just because it's cheap doesn't make it good. Just because it
costs more doesn't make it bad. Cost is relative to each
individual when all "you" factors discussed in my
article "What's The Straight Scoop On MLM Leads
Programs?" are present & functioning effectively.
Herein lies your first business decision when it comes to leads.
Do you buy them from a quality source (generic &/or company
specific....financial cost but saves you time & effort of
generating them yourself).....or do you generate your own
(invest time & effort but lower your financial cost).
Your choice based soley on what's best for you.
And remember...you CAN do both.
About the Author
Michael is Moderator for MLMForums.com and the owner of
FreedomFire Communications http://ld.net/mscprez
. You can get more MLM tips, wit, and wisdom from Michael at http://Best-MLM-Resources.blogspot.com
How
to Get the Most Out of a Leads Group
Copyright
© 2005 Leni Chauvin
The Client Attraction Coach (tm)
Most entrepreneurs are familiar with the concept of networking
or leads groups. They are in cities all across North America and
around the world.
These groups typically meet once per week for the purpose of
exchanging leads among their members. Usually only one person
per occupation is allowed to join the group so there is never
any competition for referrals.
Lots of people join these groups, and most people prosper
tremendously from them. If you're serious about increasing your
business, you'll find no better team to help you than the
dedicated members of your leads group.
Here are some tips to help you get the most out of your
association with your local leads club:
-- Most groups have a structured system in place that is
designed specifically to maximize the number of leads exchanged
every week. The more you work the system, the more that system
will work for you.
-- Members who understand that their leads group is NOT an
extracurricular activity and treat is as seriously as they would
any other business meeting tend to be far more successful in
generating leads.
-- Belonging to more than one leads group at a time can have a
very negative effect on your ability to generate leads for
yourself.
If your groups all restrict membership to one person per
occupation and you have a lead for an accountant, for example,
to which accountant in which group will you give your lead?
The members of each group will begin question your loyalty to
their respective group members and your ability to generate
leads for yourself in each group will be diluted by the number
of groups to which you belong. You are far better off belonging
to just one leads group and spreading your other networking
activities out in different areas.
-- Regular attendance is essential if you want to not only
reinforce who you are and what you do, but also if you want to
be seen as someone who cares about the other members'
presentations. Remember, you're there to give as well as to get.
When you show people you care about them, they, in turn, will
care about you and your business growth.
-- The most successful members are those who get together
outside of the meetings and actually go to one another's places
of business.
A restaurant might be a nice place for a social meeting, but
nothing beats a referral where you can actually give directions,
describe the office, and where you have had the opportunity to
meet managers, staff, etc. Meeting in an office also prompts
people to dig into their databases for referrals. I've seen it
happen time and time again.
-- Serving on the group's leadership team not only develops
strong leadership skills, it showcases your talents as a
businessperson. The work you do as a volunteer is indicative of
the work you do professionally, so roll up your sleeves, dig in,
and knock everyone's socks off by doing an outstanding job.
-- Generating leads from group members comes from forming
relationships with them. This takes time. Use this time wisely
to get to know the other members and understand how you can best
serve them and their needs. It's all about giving, and remember,
what goes around, comes around.
-- Becoming proactive in recruiting new members does wonders for
your business growth. Don't forget that while you're extolling
the merits of your leads group, you're giving out your own
business card. Also, every new member exposes each and every one
in the group to scores of new opportunities.
If you gather that I think leads groups are a great way to
garner new business, you're right! :-) I would strongly
encourage every solo professional, small business owner, and
entrepreneur to seek out and join a group that best suits their
needs.
Bottom Line: You reap what you sow and there's no more fertile
ground than a group whose success is based upon your success.
Copyright Leni Chauvin
-----------------------------------------------------------------
Leni Chauvin coaches ordinary people to build and market
extraordinary businesses. The strategies in her Attract Clients
Galore Marketing System(tm) help solo professionals get more
(and better) clients without having to spend a fortune to do it.
Subscribe to Leni's newsletter for tips to help you grow your
business, too. http://www.SuperstarNetworking.com
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