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Lead Generation: More On MLM Lead Generation
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By Michael Lemm
FreedomFire Communications
A few more brief comments on MLM lead generation....
1. The quality of the lead source is only one
factor.....important but not as much a
contibutor as
"you". You are the determiner of the real success with
any lead source. That's why peoples experiences vary so much.
2. Success with leads is most about numbers, time, &
"you". Sufficient numbers, followed consistently over
time (minimum of 6 months), & applying a disciplined method
of follow-up will show results with most any lead source.
3. A quality generic lead source is a great thing (must be
pre-qualified, 48 hrs old or less, non-shared, & exclusive
to warrant quality label). Company generated specific leads are
a better "good thing". Generating quality leads
yourself is the best "good thing". Doing all 3 is the
"really best good thing". Everything else is a waste.
I'm sorry but comments like "I tried a batch & they
didn't work" (insufficient numbers &
time)....."they sucked" (absent detail on your
contact/follow-up method, numbers & time).....etc. don't
really support a position very well.
Understand that there really are only a very few legitimate quality
lead sources (private generators not available to general
public) that all the quality leads programs use to some extent.
Plus the quality leads programs will also generate their own
leads too as a major part of their "program".....AND
give you the ability to do the same thing. So actually there's
not a lot of difference between the top lead programs....and
there are very few of them.
The others are just knock offs buying the leads from wherever
they can get them at the lowest cost possible....and/or creating
their own co-registration leads (folks who "sign-up"
for some kind of a freebie or a contest) then reselling them to
you.....pure junk.
Just because it's cheap doesn't make it good. Just because it
costs more doesn't make it bad. Cost is relative to each
individual when all "you" factors discussed in my
article "What's The Straight Scoop On MLM Leads
Programs?" are present & functioning effectively.
Herein lies your first business decision when it comes to leads.
Do you buy them from a quality source (generic &/or company
specific....financial cost but saves you time & effort of
generating them yourself).....or do you generate your own
(invest time & effort but lower your financial cost).
Your choice based soley on what's best for you.
And remember...you CAN do both.
About the Author
Michael is Moderator for MLMForums.com and the owner of
FreedomFire Communications http://ld.net/mscprez
. You can get more MLM tips, wit, and wisdom from Michael at http://Best-MLM-Resources.blogspot.com
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