5
Golden Rules For Treating Customers
As
marketers, we sometimes forget that the person on the other side of the sales
equation is somebody who really needs our product or service but wants to make
sure that it is JUST the right one for them. It is no different than when you
go to the store to buy a new TV. You want one that is going to be sturdy, easy
to use and give you a
picture
quality that you'll be happy with, all at a price you can live with. Well,
your potential customer wants the same thing. He expects no more and should
get no less.
So,
how do we conduct our business so that the customer will be as informed as
possible without giving away so much information that they no longer need our
product or service? This applies mostly to money making opportunities, of
which there are so many.
Well,
rule number 1 is to be honest about what you DO say.
Don't
fatten up your ads or sales page with a lot of hype. People are sick of seeing
things like "$30,000 in 30 days, GUARANTEED" They've been there and
done that and each time they end up disappointed. So be honest about the
potential of your program given a modest effort.
Rule
number 2 is to give them as much info on the page or in the ad as possible for
them to make an informed decision. This doesn't mean you have to tell them
everything about your product or service. Just enough so that the main points
are covered. Also, if there are costs involved, these should be stated
somewhere on the site or ad. Don't tell the customer that something is free
for them only to find out that there are hidden costs.
Rule
number 3 is to give them a way to contact you personally, either via email or
phone or both. Sometimes a person just needs to see that there is a real
person on the other end of the deal they just got involved in. Certainly when
you go to the store to buy that TV you get to talk to a real sales person.
Well, your customer should at least be able to get to you through an
email.
Rule
number 4 is to assure the customer that if they are not satisfied with the
product or service in any way that there is a refund policy. This policy
should be clearly stated either in your ad or on your sales page.
Rule
number 5 is to assure the customer that if they need any help with the product
or service that they can come to you for support. The last thing anybody wants
is to buy something and then when they have trouble making it work, they can't
reach anyone for assistance.
If
you follow these 5 rules and think of your customer first and foremost, you
are not only certain to get lots of business, but you're certain to get lots
of repeat business as well.
See
you next time!
Greg
Cryns
Work
At Home Profiles: http://www.workathomeprofiles.com
Wahm
Search Engine: http://www.wahmsearchengine.com
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