Your Marketing Power for Work At Home (Wahm) Folks

Your Marketing Power
By Tammy Ames

2004

One of the most important marketing tools available online to promote your
business cannot be purchased You can spend hours on end looking all over
the internet for the best program or system to market your product or
service but truth be told, the answer is right there where you are sitting.
Yes! You are the answer to viral marketing.   It costs you only your time,
your commitment and discipline to produce well written articles with
information people are seeking. You are an expert. Share your expertise
and build a following for your knowledge while creating a market for your
offerings online!

Honestly, it doesn’t matter if you are on a music or parenting site. We all
browse through websites for advice and articles that will solve our life
problems, explain life’s mysteries, make our lives easier, less cluttered,
and show us how to be more successful in relationships and business. We
stumble across articles that help us, that answer our questions.

Have you ever found an article that when you finish reading it, you have
this sudden feeling of “rightness?” After experiencing a writer’s
viewpoint, you understand something that baffled you. When a writer
“clicks” with the reader, it is a reflex for the reader to want to know
more about the author. Reader automatically searches for more writings by
the author. Why? The author answered something for you!

Articles truly are the most powerful marketing tool you can use to sell
yourself as a business.   Power? Yes! Marketing Power.

Online articles allow you to market yourself as knowledgeable, helpful, and
consistent and willing to take the time to share what you know to friends
you haven’t met yet.   This is power to develop relationships on-line.
Through articles we can develop friendships, business contacts, customers,
and online credibility. There is no need to “sell” yourself or your
business within the article. Simply share your knowledge, your thoughts and
ideas.

Selling occurs outside the article in the “resource box.” A great deal has
been written on how to sell within the “resource box.” What exactly does
this little blurb of information about the author provide the reader? The
resource box allows the reader to know the author on a more personal note.
Being able to identify with the author’s role as single mom or work from
home dad is a powerful human connector!

You create an image of the author but want to know if the image holds, so
you click to visit their website or subscribe to receive their free e-mail
course, maybe even download of their latest e-book.   Each of these clicks
brings you closer to the author. You feel connected and will remember them.

A single encounter with an author online doesn’t usually make an immediate
impact but after the second or third time you read yet another of this same
author’s articles found on yet another website. You take notice. You
realize this is person to look up!

Just think about this.

Finding a great article that explains multi-level marketing, affiliate
programs, baking home-made bread or how to potty train your resistance 3
year old can be a literal bright spot in your day! You open your mailbox
and a friend has sent you a poem or story that had been forwarded to them.
That in a nutshell is viral marketing.

Over time you will notice websites, article banks and e-zines publishing
articles by these same authors that have already helped you in some way.
You mentally filed their name and maybe even their website to back of your
mind as a positive. You find security in reading their latest article
because you feel you already know that author on some level.

So if you share great stories, articles, poems, writings with friends and
customers online then you already know the power of words to influence and
change lives. It can be a very overwhelming. The thought of writing for
others to read can be scary. The joy comes in having someone send you an
email or subscribe to your newsletter because you helped them with one of
your articles. It is an important step in working from home. Developing a
series of articles to help others to meet whatever challenges face them day
to day…that is the goal and you will suddenly realize you are marketable.

Just as a musician has to strum their first chord before they can play in a
band. The first step is the hardest but with practice you will see the
power in your skills to share information others need or want.   Now start
writing!

Tammy Ames is a work at home mom to 4 children. Living in Maine, she has
been in nursing for over 20 years and enjoys the challenges of online home
business. Visit her website to learn how she is building her own business
on the internet:

http://www.wahmconnections.com

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